About ASBIS Africa

ASBIS Africa is a specialist information and communications technology component distributor which focuses on building demand, market share and revenues for carefully selected vendor brands. As an operational division of holding company Sithabile Technology Group, ASBIS Africa is a proudly Black owned business.

Our commitment is to growing a strong channel by offering unmatched pre- and post-sales support, product availability, logistical competence and product warranty for our reseller base.

This commitment starts with building exclusive distribution relationships with vendors which manufacture products of the highest technological specifications and quality. We believe that a concentrated focus on selected products allows us to give better attention to these. We thus concentrate on representing fewer lines better.

In the price competitive ICT components market, ASBIS Africa is able to leverage off the buying power of one of the world’s leading component distribution specialists, ASBIS Enterprises Limited, giving us the ability to achieve massive economies of scale. This puts our products on the reseller’s shelves at highly competitive international price points.

ASBIS Africa matches the quality of its products with a guaranteed no-quibble replacement policy across all ranges. This support programme is the cornerstone upon which our resellers can deliver an outstanding end-user experience.

The success of our resellers is the yardstick by which we measure our own performance.

Business is about people and as such, ASBIS is committed to creating teams of leading individuals who are capable of creating our competitive edge. At the executive level, our people are recognised top performers in technology distribution, while our commitment to Black Economic Empowerment is reflected in the attraction, training and retention of tomorrow’s talent.

Business Divisions

ASBIS Africa has three focused business divisions: Components Distribution, Retail and Storage Distribution.

Our Brands:

Components Distribution

Seagate Technology

Seagate Technology offers a comprehensive range of hard-drive based digital storage solutions, suitable for consumer use, home and small office through to enterprise businesses.

Elitegroup Computer Systems (ECS)

ECS has been a pioneer in designing and manufacturing computer motherboards since 1987 and was the first motherboard maker to be listed on the Taiwan Stock Exchange in 1994. Today, the company also designs and manufactures barebone notebook computers and complete high end server systems for distributors worldwide.

Kingston Technology Company

Kingston is the world’s independent memory leader. Founded in 1987, Kingston today offers more than 2,000 memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and cell phones.

Kingmax

Kingmax specializes in Memory products offering an end-to-end memory solution. The Kingmax product portfolio extends from Desktop and mobile Memory Devices (DRAM) through flash memory products to a range of memory cards for use in a wide range of consumer electronic devices.

Kingmax follows stringent quality control procedures, with all products ISO9001 certified. Kingmax invests heavily in R&D to be able to develop the most innovative products in the market to best serve the requirements of customers and partners. Kingmax products have received worldwide acclaim for their innovative design and outstanding quality.

AMD

AMD is the world's second-largest supplier of x86-based processors and the world's second largest supplier of graphics cards and graphics processing units.

Intel

Intel is the world’s leading manufacturer of high performance semiconductor products, including x86 processors, motherboard chipsets, network cards and ICs, flash memory, graphic chips and embedded processors.

InnoVISION Multimedia Limited

InnoVISION's product scope comprises the successful Inno3D brand - a comprehensive variety of 3D graphic board accelerators, the InnoDV - series of digital video/TV capture and editing products, InnoAX - high-end sound / audio cards, and EIO - advanced peripherals.

Microsoft

Microsoft Corporation is the world’s leading computer technology corporation which develops, manufactures, licenses and supports a wide range of software products for computing devices, including Windows operating systems, the Office productivity suite and many more

Retail

Canyon

Canyon is one of the world’s fastest growing brands in the consumer electronics and IT peripherals market, with production facilities in China, Taiwan and Korea. The company’s range of more than 150 different products is divided into three major groups: The Canyon Regular Line, the Canyon Sportsline, and the Canyon Platinum Series.

Storage Distribution

A division of ASBIS Africa is the country’s pre-imminent supplier of industry leading data storage technologies. Representing leading international brands such as Quantum, QLogic, Xiotech, Hitachi Data Systems, LSI Logic, Promise Technology, and others, ASBIS’ storage division is uniquely positioned in the market as a value-add distributor entirely focused on data storage, including tape and disk-based platforms, end-to-end storage connectivity products, and data storage consumables.

Our unwavering focus and commitment to delivering consistent customer satisfaction is reflected in our corporate values:

Working in Teams

To foster an environment and culture of collaboration and mutual accountability. We will do what it takes for our team to succeed whilst supporting the success of the greater team

Fostering Excellence

Passion for our work is the fuel that inspires us to achieve extraordinary results. We will strive to always work with a sense of enthusiasm, accountability and professionalism.

Serving our Customers

We listen to what our customers say and respond timeously by delivering solutions that exceed their expectations and provide them with unparalleled service and support.

We foster relations that are built on trust, respect, and mutual understanding.

Delivering Value to our Stake holders

We deliver world-class results in all we do.

Excellence does not mean better, it means BEST.

Upholding the highest level of Integrity

Integrity and Honesty are the foundation of every relationship we have, whether it's with our customers, our colleagues, our partners or our investors. Integrity means acting responsibly, honestly and fairly, at both the individual and team level. We will always be guided by what is ethical and right.

Respecting each other

Respect for all: yourself, our customers, our colleagues, our partners and our investors. Treat others with the same respect that you would like to be treated.