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ASBIS supplies a wide range of IT products to our customers all over Ireland. To find your nearest retail store please visit ASBIS Resellers section.

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Management of ASBIS Africa

Wade Calenborne, Chief Executive Officer, ASBIS Africa

Wade Calenborne

Chief Executive Officer, ASBIS Africa

Wade has a long and successful career in the South African IT channel beginning in 1996 when he joined Seagate Africa, a joint venture between local shareholders and Seagate Technology Inc. 

He was appointed as Managing Director of Storgate Africa in 2001, where he played a major part in helping to establish the company as one of the largest and most successful distribution companies of its type in the country.

In 2004, Wade joined ASBIS Africa as CEO. He brings to the position extensive experience within the IT distribution industry as well as specialist knowledge of the IT peripherals and components market. Based on over a decade of executive experience in the IT distribution industry, he is highly respected throughout the distribution channel and among major international vendors.  

Dean Prinsloo, Prestigio & Canyon Product Manager, ASBIS Africa

Dean Prinsloo

Prestigio & Canyon Product Manager, ASBIS Africa

Dean began his career in IT in sales at Electronics Building Elements (E.B.E.) based in Pretoria, in 1997. 

E.B.E. was the sole Intel Distributor in South Africa at the time and they supplied all the major IT companies nationwide. Having been successful at E.B.E., Dean joined Rectron as the Fujitsu Product Manager and was soon promoted to Sales Manager for the Midrand Branch.

2003 saw Dean joining Triton Data for just over a year, which solidified his corporate sales experience and portfolio.

Dean returned to Rectron in 2004 to start the Mobile division with Toshiba and Aopen notebook products. Two years into the project, Dean got involved in the operational side of the business, which saw him project manage 2 office moves. Dean went from strength to strength at Rectron and was appointed MD of Rectron in 2009.

Dean joined ASBIS Africa as Sales Manager in 2011. Dean brings to the position, his extensive knowledge and experience in the IT Distribution industry, which ranges throughout the various business operations in the organisation, namely: sales, management, operations, logistics, negotiations, distribution agreements and extensive vendor and client relationship knowledge and experience.