ASBIS Africa News
Two new Canyon editions available at ASBIS Africa
ASBIS Africa announced in May 2011 that Canyon will be introducing three new editions in time for summer. They are pleased to announce that two of these unique assortments are now available in South Africa.
Selected based on the enthusiastic response from consumers, the Rising Sun and Stripes editions appeal to young, urban and modern people who seek unique products as an extension of their personality and lifestyle.
The Rising sun edition by Canyon is inspired by the strength, a sense of honour, and the cultural heritage and influences of a powerful nation: Japan. This product assortment does not only have a unique design, but it also offers a great opportunity to help the earthquake and tsunami survivors.
Five percent of the profits made with the sales of the Rising Sun limited edition will go directly to the rebuilding and relief efforts in Japan.
Stripes were very present on the runways recently, as many famous designers embraced lines as a key pattern for their spring/summer 2011 collections. Canyon is bringing the latest trend to a whole new level by introducing a unique lineup of computer accessories with a vertical style.
The Stripes edition was designed for fashion-savvy people looking for trendy and sleek computer accessories. Canyon used a simple and timeless stripes pattern and infused it with fresh and cheerful colours, perfect to take on the new season in style.
Magdel Wessels, Canyon product manager at ASBIS Africa, believes that Canyon’s new editions will be extremely appealing to the South African market. Many computer users today tend to be younger, but the age range still varies greatly.
In general, this market segment tends to be more vibrant and expressive, and PC accessories have become as vital as purchasing the perfect handbag or having the latest hairstyle or mobile phone.
Canyon’s new editions are the perfect vibrant and expressive products required to fulfill this need in the PC accessory consumer market.
Canyon is always on the lookout for inspiring and out-of-the-box ideas, and these new editions are in line with Canyon’s strategy.
Geert van Dijk, VP of sales and marketing at Canyon, is confident.“When focusing on design as a guiding principle for the brand, Canyon has a fantastic opportunity to stand out from the crowd and make a statement in the market. These new editions are just the beginning. We can ensure you that 2011 will be Canyon’s most creative year yet.”
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